Graphic Design : What Is Graphic Design ?

What is Graphic Design ? 

Graphic Design is a creative process that combines art and technology to communicate ideas of combining text and pictures in advertisements, magazines , books and etc. It is everywhere around us, for example it can be seen in logos, websites, business cards, advertisements, book designs, brochures, billboards, and many more. There are 4 types of graphic designs namely : 

•  image based design 
•  type based design 
•  image and type design  
•  symbol, logo & logotype design 

IMAGE BASED DESIGN

Images are developed to carry messages to communicate between clients and audience. The images may be in photographic, painted, drawn or graphically form in many different ways. The purpose of using images in the design is because of images can be a powerful and compelling tool of communication conveying not only information , but also moods and emotions. 

example 1 of image based design.

example 2 of image based design. 

TYPE BASED DESIGN

Sometimes , designers rely on words to convey messages but they uses words differently from they ways writers do. To designers the word's appearance is equally important as their meaning shows to the audience. The visual forms, no matter typography or handmade lettering they each performs many communication functions as they can capture the audience's attention on a poster, identifying the product name on a package or truck and present running text as the typography in a book does. 

example 1 of type based design.

example 2 of type based design.

IMAGE AND TYPE DESIGN

Some designers would combine images and typography to communicate their client's message to the audience. It's a designer's job to use the right typography elements and combinations to make sure the type and image complement each other to create a powerful and suitable visual.

example 1 of image and type design.

example 2 of image and type design. 

SYMBOLS, LOGOS AND LOGOTYPES.

Just like imagery, symbols and logos also have huge potential to evoke rapid responses. It is also an abstract way to represent an idea or identity and the logos or logotypes are to show that the products belongs to a particular company. To create this, the designer must have a clear understanding of what's the company identity or ideas represents and also don't forget who their target audience is. Symbols are the abstract representation of a particular idea or identity while logotypes are corporate identifications based on a special typographical word treatment. Some designs are hybrids, which they combines both symbols and logotype together. 

example of symbols.

example of logos and logotypes.