Study Skills : What is Graphic Design?

TASK 2

What is Graphic Design?

Graphic Design is a creative process that combines both art and technology to communicate ideas by combining text and pictures in advertisements, magazines, books and etc. Graphic Design is also a very large base that contains many fields such as typography, art style and even cultural designs. Back in the olden days, all graphic designs were hand-drawn and painted manually by artists or graphic designers while now we can all create it by using CGI ( Computer Generated Images ). In addition, graphic design can be used to make the visuals or designs to be more artistic, interesting and also attractive.

It all started from the year 1950s where publishing industry were seriously in need of it after the World War II. Publishers are hiring graphic designers from everywhere for their magazines, newspapers and all publishing medias of sorts. Visual designs are needed and it had been emerged from the western countries right after World War II and continuing till today. Beautiful packages, clearly seen signboards are being used and it gets more and more creative more and more attractive as time goes by, the tight competition between publishing companies are getting more and more intense for the search of new and young graphic designers and also demanding them to create new, attractive and creative designs for their product or package for customers to get full attraction by the designs and the urge to bring back or to buy the products can be seen.

Graphic designs are now a part of our lives no matter in wherever we are, the package of every household products, the signboards on the road, even on the flyers or brochures that people used to promote their products are all full of graphic designs and is designed by great graphic designers. Technology wise, graphic design has grown over the years and its now highly technically used, from hand-drawing to computer generating, it can be seen as it has become a highly considered professional field of work.

What is Graphic Designer? 

 Everything has got their own creator, even humans. So, why not for graphic design? The creator of graphic designs are called graphic designers. The role of a designer is not only just design but also the middleman or spokesperson between the client and also the consumer. As a designer and to achieve the expectation and requirements of the client, the designer must first of all do a research on the concept and also the theme required by the client and then combine both the concept and theme into a design that will satisfy both the client and the consumer.

The method for it would be after researching on the theme and concept given by the clients, makes lots of sketching of ideas with different combinations and show it to the client explaining why and how is it that the design is in such way for them to understand clearly of the design. After discussing and selecting the wanted design, the sketch is then added with typographic design to help improve and to add the effect of the design. Also, after all the designing is done its time to bring the sketch design into the real design itself. The designer is required to re-sketch another sketch of the design but this time in a more detailed version. One mistake and the design will be a failure, and so the designer must be in full concentration for this design to be a complete and perfect final product.

Not to forget, messages behind the design is equally important to the design because no matter how great or beautiful the design is, if it failed to bring out the message behind it is going to be a total mass failure. The designer must make sure that the message is sent to the consumer in a not boring and dull way, as it is used to prevent a long and boring face to face talk session when promoting the product. Designers talk using designs not long boring words coming out from the mouth. Lastly, whether the product is a good or bad product it is determined by examining using  the deconstruction  method where they discussed on how, why and what the design is made in such way.