Task 1
For this semester, I had decided to do an awareness campaign based on the thesis research that I did. An awareness campaign is to give awareness to the target audience about the problem statement. My research topic about Handheld device addiction and their effect unhealthily to children. I had done my research in many ways. It includes, researching online, observation of surroundings, survey done to the parents and also data analysis.
An example of awareness campaign is by the Nobody's children foundation where the term "Homotabletis" is created and also an animation is created. In the animation, they explained the causes, effects unhealthily and also suggested solutions to the parents to help in this issue. The campaign was a success as there are a few parents who had done the suggested solution and it actually works.
The weakness of this campaign is that it is an online campaign. No station, and location were to be seen of this awareness campaign and many other target audience cannot be reached. Only certain target audience is reached.
Therefore, for my awareness campaign, I am going to find a place for the awareness campaign where peoples can come and have a look at the campaign and i could reach out to more people comparing to the online campaign.
Homotabletis animation video
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